Sahr Ngegba

Nov 24, 2021

2 min read

How to Promote a New Product

Every business wants to generate more revenue. One way that many companies do this is by promoting the product. Product promotion needs to be done in the right way for the product to penetrate the market. There are numerous effective ways to promote a product, as highlighted below.

Online Resources

There are dozens of different online resources to make use of when it comes to promoting products. For example, make sure that the product is available on other online stores like Amazon, eBay, and Walmart.

Another element of online marketing is far more common: email campaigns. Email marketing is an excellent way to promote new products as many people are on their email every day. It’s best if the company sends out messages that reflect positively on their brand and product, leading to an increase in sales.

Don’t forget to make use of social media. Advertise on social media platforms such as Facebook, Twitter, Pinterest, and Tumblr — make sure to target these ads at people who may benefit most from using the products.

Businesses can push social media campaigns even further by including giveaways and other offers online. Give away free samples, coupons, or vouchers with every purchase so they will try the new item out when they come back for more later down the line.

Finally, remember that it is okay to rely on virtual product reviews. Online reviews are essential when trying to break into an already established market where competitors have loyal followings that they’ve worked hard over time building up through word of mouth, advertising campaigns, etcetera. It’s critical to offer incentives such as free samples in return for honest feedback.

Traditional Marketing

The best campaigns are the ones that understand their target market. Sometimes this means relying on online resources; other times, it means going traditional. Traditional marketing includes flyers, billboards, TV advertisements, and more.

Placing ads in strategic locations is a tried and true method of advertising. For example, a modern version of this includes Facebook ads. Facebook ads are suitable for promoting new products because the ads reach a very targeted audience. Television ads are another great way to promote new products. People become familiar with the product and want it for themselves!

Alternatively, one could focus on customer interactions and word of mouth. Encouraging existing customer base to refer their friends, family and colleagues can reach a wider audience. Then there’s always the trade-in option. Trade-ins are essential to attract new customers, as testing out a new product feels less risky this way.

Article originally published on SahrNgegba.co.uk